Outdoor Advertising : R. Nelson and A.E. Sykes : George Allen & Unwin Ltd. : London : 1953 : Cadbury's Bourn-vita
A fascinating textbook on Outdoor Advertising - "its function in modern advertising and marketing" published in 1953 and claiming to be the first such volume published since Cyril Sheldon's 1916 "Billposting" that had been reissued in 1927. The book considers, in three sections, the practical production of advertising including the contractor, agent and designer; a second looking at application of planning and selection of advertising type and location including the impact of the then new planning laws and, finally, research into target audiences for various campaigns.
The book has numerous illustrations including a series of uncredited sketches showing aspects of advertising in the 'townscape' as well as various reproductions of poster artwork.
Cadbury's Bourn-Vita was the company's 'answer' to Ovaltine and Horlicks, a chocolate/cocoa based drink promoted as an aid to restful sleep. This page looks at how a continuing theme in press advertising can lead to a more minimalist approach due to product recognition. The sleepy mug and night hat was available in real life as a moulded earthenware mug and plastic 'cap' and indeed I still have an example. The main poster is by "Clynick".
Outdoor Advertising : R. Nelson and A.E. Sykes : George Allen & Unwin Ltd. : London : 1953 : Cadbury's Bourn-vita
A fascinating textbook on Outdoor Advertising - "its function in modern advertising and marketing" published in 1953 and claiming to be the first such volume published since Cyril Sheldon's 1916 "Billposting" that had been reissued in 1927. The book considers, in three sections, the practical production of advertising including the contractor, agent and designer; a second looking at application of planning and selection of advertising type and location including the impact of the then new planning laws and, finally, research into target audiences for various campaigns.
The book has numerous illustrations including a series of uncredited sketches showing aspects of advertising in the 'townscape' as well as various reproductions of poster artwork.
Cadbury's Bourn-Vita was the company's 'answer' to Ovaltine and Horlicks, a chocolate/cocoa based drink promoted as an aid to restful sleep. This page looks at how a continuing theme in press advertising can lead to a more minimalist approach due to product recognition. The sleepy mug and night hat was available in real life as a moulded earthenware mug and plastic 'cap' and indeed I still have an example. The main poster is by "Clynick".