British Railways open the door to cheaper holiday travel : promotional leaflet : British Railways North Eastern Region : June 1964
Within a year British Railways would have become British Rail and with a new corporate identity; it is interesting that in the years prior to the DRU's rebranding of the railways publicity had become devoid of the 1948 'totem' branding and it appears each Region was, to an extent, trying out its own approach. I wonder if this fragmentation of corproate 'look' was part of the driver behind the new double arrow era?
This leaflet gives details of reduced fares for holiday travel from the North East of the North Eastern Region. Stations on Tyneside, Wearside and Teesside are shown with a range of holiday destinations in both the North of England (West and East Coast), East Anglia and North Wales as well as destinations in Scotland. Several of these once popular seaside towns subsequently lost their direct rail connections.These fares were valid from June 1964 until September, excluding the July - August 'high season'.
British Railways open the door to cheaper holiday travel : promotional leaflet : British Railways North Eastern Region : June 1964
Within a year British Railways would have become British Rail and with a new corporate identity; it is interesting that in the years prior to the DRU's rebranding of the railways publicity had become devoid of the 1948 'totem' branding and it appears each Region was, to an extent, trying out its own approach. I wonder if this fragmentation of corproate 'look' was part of the driver behind the new double arrow era?
This leaflet gives details of reduced fares for holiday travel from the North East of the North Eastern Region. Stations on Tyneside, Wearside and Teesside are shown with a range of holiday destinations in both the North of England (West and East Coast), East Anglia and North Wales as well as destinations in Scotland. Several of these once popular seaside towns subsequently lost their direct rail connections.These fares were valid from June 1964 until September, excluding the July - August 'high season'.