"Do it with Robbialoid" : advertising booklet issued by : Jenson and Nicholson Paints, Stratford, London : nd c.1930 : Fresher than paint
Very 1930s's this booklet or brochure is for one of the Robbialac Paints range, Robbialoid. It was obviously the company's version of the new synthetic cellulose paints. I wonder how many fine Victorian articles got a coat of enamel paint to "jazz" them up?!
Jenson and Nicholson Ltd. had roots going back to 1821 and were, at this time, based in that industrial zone of east London around the Lea/Lee Valley in Stratford and Hackney. In post-war years the factory moved further east to Chadwell Heath and the company merged with another long established local paint manufacturer Berger.
Their most popular brand was that of Robbialac and this, the brushing cellulose version, Robbialoid. Their advertising and publicity was often very contemporary in style but I am unsure as to the advertising agency or designer who undertook work for them. This, the title page, shows a very contemporary couple with their Brushing Robbialac!
"Do it with Robbialoid" : advertising booklet issued by : Jenson and Nicholson Paints, Stratford, London : nd c.1930 : Fresher than paint
Very 1930s's this booklet or brochure is for one of the Robbialac Paints range, Robbialoid. It was obviously the company's version of the new synthetic cellulose paints. I wonder how many fine Victorian articles got a coat of enamel paint to "jazz" them up?!
Jenson and Nicholson Ltd. had roots going back to 1821 and were, at this time, based in that industrial zone of east London around the Lea/Lee Valley in Stratford and Hackney. In post-war years the factory moved further east to Chadwell Heath and the company merged with another long established local paint manufacturer Berger.
Their most popular brand was that of Robbialac and this, the brushing cellulose version, Robbialoid. Their advertising and publicity was often very contemporary in style but I am unsure as to the advertising agency or designer who undertook work for them. This, the title page, shows a very contemporary couple with their Brushing Robbialac!