Lever Brothers "OMO" : washing powder carton : c.1965
Quite why I still have a full carton of OMO washing powder/detergent in the house ...
This packet - with ½ lb (half a pound) FREE! - probably dates from the mid-1960s and the packaging represents the typical eye catching design used to ensure that housewives 'saw' the product on the shelf. I recall that many people had their favourite brand and were quite reluctant to change brand loyalty? Lever Brothers apparently registered OMO as a brand name in 1908 and it was one whose formulation must have altered over the years as detergent technology developed. It is no longer available as a UK brand but Unilever still produce it in overseas markets.
The side panel gives an indication of use.
Lever Brothers "OMO" : washing powder carton : c.1965
Quite why I still have a full carton of OMO washing powder/detergent in the house ...
This packet - with ½ lb (half a pound) FREE! - probably dates from the mid-1960s and the packaging represents the typical eye catching design used to ensure that housewives 'saw' the product on the shelf. I recall that many people had their favourite brand and were quite reluctant to change brand loyalty? Lever Brothers apparently registered OMO as a brand name in 1908 and it was one whose formulation must have altered over the years as detergent technology developed. It is no longer available as a UK brand but Unilever still produce it in overseas markets.
The side panel gives an indication of use.