Examples of colour printing on newsprint ; Algemeen Handelsblad, Amsterdam, Netherlands, : supplement to 'Advertising Display', Advertiser's Weekly ; London ; 5 November 1926 : centre pages
As a supplement to an article on "The newspaper of the future; will it be printed in two colours?" found in the Advertiser's Weekly for 5 November 1926 comes a series of examples of colour adverts in newspapers. This looks at the new technology that allowed a colour deck to be fitted to newspaper printing presses that allowed the addition of colour as seen here.
Three adverts are printed on news print and were produced especially for the Weekly by the Dutch daily newspaper "Algemeen Handelsblad" on their presses in Amsterdam/ One additional page of miniaturised adverts appears within the magazine proper and again these are of Dutch adverts.
The centre pages open to show an advert for Karel I Sigaren - Karel I Cigars. These were manufactured by the Dutch company founded by Henri van Abbe in 1900. In 1908 the works move to Gestel in Brabant near Eindhoven and unusually van Abbe decides to produce only one brand, Charles I, and to back it by a large advertising campaign. In the 1960s, as tobacco is no longer imported from the former Dutch colonies, the company seems to have struggled with alternative supplies. In 1969 it was sold to an American concern and in 1971 a huge fire seriously damages the factory. In recent years the remains have been demolished.
Examples of colour printing on newsprint ; Algemeen Handelsblad, Amsterdam, Netherlands, : supplement to 'Advertising Display', Advertiser's Weekly ; London ; 5 November 1926 : centre pages
As a supplement to an article on "The newspaper of the future; will it be printed in two colours?" found in the Advertiser's Weekly for 5 November 1926 comes a series of examples of colour adverts in newspapers. This looks at the new technology that allowed a colour deck to be fitted to newspaper printing presses that allowed the addition of colour as seen here.
Three adverts are printed on news print and were produced especially for the Weekly by the Dutch daily newspaper "Algemeen Handelsblad" on their presses in Amsterdam/ One additional page of miniaturised adverts appears within the magazine proper and again these are of Dutch adverts.
The centre pages open to show an advert for Karel I Sigaren - Karel I Cigars. These were manufactured by the Dutch company founded by Henri van Abbe in 1900. In 1908 the works move to Gestel in Brabant near Eindhoven and unusually van Abbe decides to produce only one brand, Charles I, and to back it by a large advertising campaign. In the 1960s, as tobacco is no longer imported from the former Dutch colonies, the company seems to have struggled with alternative supplies. In 1969 it was sold to an American concern and in 1971 a huge fire seriously damages the factory. In recent years the remains have been demolished.