Examples of colour printing on newsprint ; Algemeen Handelsblad, Amsterdam, Netherlands, : supplement to 'Advertising Display', Advertiser's Weekly ; London ; 5 November 1926 : colour adverts
As a supplement to an article on "The newspaper of the future; will it be printed in two colours?" found in the Advertiser's Weekly for 5 November 1926 comes a series of examples of colour adverts in newspapers. This looks at the new technology that allowed a colour deck to be fitted to newspaper printing presses that allowed the addition of colour as seen here.
Three adverts are printed on news print and were produced especially for the Weekly by the Dutch daily newspaper "Algemeen Handelsblad" on their presses in Amsterdam/ One additional page of miniaturised adverts appears within the magazine proper and again these are of Dutch adverts. Here a page of minature adverts is shown that include a couple of well known Dutch trade names such as Van Houten's and Van Melle's.
Examples of colour printing on newsprint ; Algemeen Handelsblad, Amsterdam, Netherlands, : supplement to 'Advertising Display', Advertiser's Weekly ; London ; 5 November 1926 : colour adverts
As a supplement to an article on "The newspaper of the future; will it be printed in two colours?" found in the Advertiser's Weekly for 5 November 1926 comes a series of examples of colour adverts in newspapers. This looks at the new technology that allowed a colour deck to be fitted to newspaper printing presses that allowed the addition of colour as seen here.
Three adverts are printed on news print and were produced especially for the Weekly by the Dutch daily newspaper "Algemeen Handelsblad" on their presses in Amsterdam/ One additional page of miniaturised adverts appears within the magazine proper and again these are of Dutch adverts. Here a page of minature adverts is shown that include a couple of well known Dutch trade names such as Van Houten's and Van Melle's.