Contents page for "Advertising Display" magazine, September 1927 : illustrations by Eric Fraser
A comparatively early outing for Eric Fraser who went on to become a well known artist and illustrator, creator of Mr Therm for the gas industry. By 1927 he was not long established as a freelance artist and illustrator as well as beginning his teaching career. Seen here, reproduced on the contents page of Advertising Display for September 1927, are two drawings produced for a 'Savile Row' tailor and they are typical of the work Fraser would become famous for in advertising.
The style is remarkably fluid in comparison say with his later work, known for a degree of solidity and heft - this is more like his contemporaries such as Ravilious or Bawden. I cannot find any clue in the various books on Fraser's work as to who the 'Savile Row' tailor was who was selling 'that unique thing'.
Contents page for "Advertising Display" magazine, September 1927 : illustrations by Eric Fraser
A comparatively early outing for Eric Fraser who went on to become a well known artist and illustrator, creator of Mr Therm for the gas industry. By 1927 he was not long established as a freelance artist and illustrator as well as beginning his teaching career. Seen here, reproduced on the contents page of Advertising Display for September 1927, are two drawings produced for a 'Savile Row' tailor and they are typical of the work Fraser would become famous for in advertising.
The style is remarkably fluid in comparison say with his later work, known for a degree of solidity and heft - this is more like his contemporaries such as Ravilious or Bawden. I cannot find any clue in the various books on Fraser's work as to who the 'Savile Row' tailor was who was selling 'that unique thing'.