"Gold and Silver Coronation Advertising" ; supplement in Advertising Display and Press Publicity ; March 1937
A supplement entitled "The advertiisng appeal of gold and silver print" for Coronation Year in the March 1937 issue of Advertising Display and Press Publicity. This very colourful page details the various designers, printers and manufacturers involved; The Grosvenor Studios did the artwork, it was printed by Marshall Hardy Ltd on John Dickinson's papers, using blocks by Knighton & Cutts with inks by Johnston & Bloy and Shackell Edwards Co. Ltd. and it looks suitably 'regal'.
The 'shadow' comes from the reaction of the metallic inks with the opposite page that looks at the future of neon signs for advertising; in annuals such pages were often separated by a piece of tissue paper.
"Gold and Silver Coronation Advertising" ; supplement in Advertising Display and Press Publicity ; March 1937
A supplement entitled "The advertiisng appeal of gold and silver print" for Coronation Year in the March 1937 issue of Advertising Display and Press Publicity. This very colourful page details the various designers, printers and manufacturers involved; The Grosvenor Studios did the artwork, it was printed by Marshall Hardy Ltd on John Dickinson's papers, using blocks by Knighton & Cutts with inks by Johnston & Bloy and Shackell Edwards Co. Ltd. and it looks suitably 'regal'.
The 'shadow' comes from the reaction of the metallic inks with the opposite page that looks at the future of neon signs for advertising; in annuals such pages were often separated by a piece of tissue paper.