Letter Headings : specimen folder issued by the National Association of Engravers & Die-stampers, London, 1939 : Smith & Renshaw, Carshalton
A rather fine folder showing examples and samples of letter headings and headed notepaper issued by The National Association of Engravers & Die-Stampers and showing the craftsmanship of various of their members. Although not dated the back cover is stamped with a receipt stamp of 25 May 1939. The variosu sheets of individual notepaper echo examples often found in contemporary Penrose's Annuals. Although the manufacturers and their details are correct I think that all the 'companies' are ficticious although there was, for example, a well known Edinburgh gardening and florists company called Dobbie's. I'm not sure if that, for example, is 'real' and used with consent or if it is simply a variation on a theme.
The examples however show some great contemporary styles of lettering and typefaces along with the vignettes that accompany the text and headings. This example is by D G Lusty & Son Ltd and is for an apparently fictious builder's and decorators by the name of Smith & Renshaw, based in Carshalton, Surrey. The 'estate' and house shown is typical of the style of inter-war home that was built in the rapidly expanding suburbs of the Home Counties and elsewhere.
Letter Headings : specimen folder issued by the National Association of Engravers & Die-stampers, London, 1939 : Smith & Renshaw, Carshalton
A rather fine folder showing examples and samples of letter headings and headed notepaper issued by The National Association of Engravers & Die-Stampers and showing the craftsmanship of various of their members. Although not dated the back cover is stamped with a receipt stamp of 25 May 1939. The variosu sheets of individual notepaper echo examples often found in contemporary Penrose's Annuals. Although the manufacturers and their details are correct I think that all the 'companies' are ficticious although there was, for example, a well known Edinburgh gardening and florists company called Dobbie's. I'm not sure if that, for example, is 'real' and used with consent or if it is simply a variation on a theme.
The examples however show some great contemporary styles of lettering and typefaces along with the vignettes that accompany the text and headings. This example is by D G Lusty & Son Ltd and is for an apparently fictious builder's and decorators by the name of Smith & Renshaw, based in Carshalton, Surrey. The 'estate' and house shown is typical of the style of inter-war home that was built in the rapidly expanding suburbs of the Home Counties and elsewhere.