Letter Headings : specimen folder issued by the National Association of Engravers & Die-stampers, London, 1939 : Modern Shoe Shop
A rather fine folder showing examples and samples of letter headings and headed notepaper issued by The National Association of Engravers & Die-Stampers and showing the craftsmanship of various of their members. Although not dated the back cover is stamped with a receipt stamp of 25 May 1939. The various sheets of individual notepaper echo examples often found in contemporary Penrose's Annuals. Although the manufacturers and their details are correct I think that all the 'companies' are ficticious although there was, for example, a well known Edinburgh gardening and florists company called Dobbie's. I'm not sure if that, for example, is 'real' and used with consent or if it is simply a variation on a theme.
The examples however show some great contemporary styles of lettering and typefaces along with the vignettes that accompany the text and headings. This very contemporary example is by the London based company of Baddeley Brothers (London) Ltd, or Moor Lane, EC2 and is for the "Modern Shoe Store" of Queens Road, London "W19"
Letter Headings : specimen folder issued by the National Association of Engravers & Die-stampers, London, 1939 : Modern Shoe Shop
A rather fine folder showing examples and samples of letter headings and headed notepaper issued by The National Association of Engravers & Die-Stampers and showing the craftsmanship of various of their members. Although not dated the back cover is stamped with a receipt stamp of 25 May 1939. The various sheets of individual notepaper echo examples often found in contemporary Penrose's Annuals. Although the manufacturers and their details are correct I think that all the 'companies' are ficticious although there was, for example, a well known Edinburgh gardening and florists company called Dobbie's. I'm not sure if that, for example, is 'real' and used with consent or if it is simply a variation on a theme.
The examples however show some great contemporary styles of lettering and typefaces along with the vignettes that accompany the text and headings. This very contemporary example is by the London based company of Baddeley Brothers (London) Ltd, or Moor Lane, EC2 and is for the "Modern Shoe Store" of Queens Road, London "W19"