The Co-operative Wholesale Society grows, makes & distributes the world'd best produce : paper advertising fan : Issued by the C.W.S., Manchester : c.1935
A charming paper fan issued as an advertising and publicity 'give-away' by the Co-operative Wholesale Society and dating from the 1930s. The C.W.S. was the organisation run by the subscribing retail societies that produced central goods and services on behalf of the Movement and, as seen here, was a major owners of factories, works and estates producting a wide range of goods, from foods to products.
The fan shows five panels showing tea, jam, fish, coal and transport. The Co-op's tea estates in India were part of a joint underaking with the Scottish CWS but the Co-op did own its own collieries - as well as the Printing Works at Longsight in Manchester where this fan was printed and produced. Several preserve and jam factories were operated, including a major one in Middleton, Lancashire, and fish products were produced under the Waverney brand at factories in Lowestoft.
The back of the fan exhorts members to buy the products of the CWS and so enable greater dividend payments and shows the Wheatsheaf symbol that was a de facto 'logo' for the Movement reading 'labour and wait".
The Co-operative Wholesale Society grows, makes & distributes the world'd best produce : paper advertising fan : Issued by the C.W.S., Manchester : c.1935
A charming paper fan issued as an advertising and publicity 'give-away' by the Co-operative Wholesale Society and dating from the 1930s. The C.W.S. was the organisation run by the subscribing retail societies that produced central goods and services on behalf of the Movement and, as seen here, was a major owners of factories, works and estates producting a wide range of goods, from foods to products.
The fan shows five panels showing tea, jam, fish, coal and transport. The Co-op's tea estates in India were part of a joint underaking with the Scottish CWS but the Co-op did own its own collieries - as well as the Printing Works at Longsight in Manchester where this fan was printed and produced. Several preserve and jam factories were operated, including a major one in Middleton, Lancashire, and fish products were produced under the Waverney brand at factories in Lowestoft.
The back of the fan exhorts members to buy the products of the CWS and so enable greater dividend payments and shows the Wheatsheaf symbol that was a de facto 'logo' for the Movement reading 'labour and wait".