Build your factory in Coventry : leaflet issued by Coventry City Council, 1935 : cover
A suitably modernist take for what was regarded as Britain's most 'modern' city, Coventry. Issued to help attract additional industry to the city by the Council in 1935 the leaflet makes claim to being at the centre of Industrial England and that it was truly a city of 'progress'. It is true that it was home to a raft of relatively modern industries, based around engineering, and that had sprung from late Victorian origins in trades such as bicycle manufacturing. By 1935 it was home to a substantial number of British car manufacturers as well as the ancilliary trades that supported the motor industry. There was also a notable presence in the electrical and machine tool trades.
The Council were active in promoting industrial sites within the boundaries, as well as promoting services that supported industry such as energy supplies, transport and a skilled workforce. The cover is suitable 'Things to Come' with the city of 'Three Spires' and three modes of transport. The appearence of an airplane was, sadly, to be prescient of what was to happen in five short years time when Coventry became one of so many cities subject to aerial bombardment in the Second World War. The very industries extolled here made it a strategic target for German forces and the city was so badly blitzed it gave rise to a word of sorts - to Coventrate.
Build your factory in Coventry : leaflet issued by Coventry City Council, 1935 : cover
A suitably modernist take for what was regarded as Britain's most 'modern' city, Coventry. Issued to help attract additional industry to the city by the Council in 1935 the leaflet makes claim to being at the centre of Industrial England and that it was truly a city of 'progress'. It is true that it was home to a raft of relatively modern industries, based around engineering, and that had sprung from late Victorian origins in trades such as bicycle manufacturing. By 1935 it was home to a substantial number of British car manufacturers as well as the ancilliary trades that supported the motor industry. There was also a notable presence in the electrical and machine tool trades.
The Council were active in promoting industrial sites within the boundaries, as well as promoting services that supported industry such as energy supplies, transport and a skilled workforce. The cover is suitable 'Things to Come' with the city of 'Three Spires' and three modes of transport. The appearence of an airplane was, sadly, to be prescient of what was to happen in five short years time when Coventry became one of so many cities subject to aerial bombardment in the Second World War. The very industries extolled here made it a strategic target for German forces and the city was so badly blitzed it gave rise to a word of sorts - to Coventrate.