"Sixty years of Well-Doing" : press advertisement for Eno's Fruit Salts : illustrated by Edward McKnight Kauffer : July 1928
An excellent example of the fine commercial and graphic design undertaken by Edward McKnight Kauffer, whose poster works are well known. This advert formed the whole front page of the UK newspaper the Daily Mail in July 1928 and was for the famous "Eno's Fruit Salts" brand. Eno's, like many a patent medicine, advertised heavily - the company was founded by James Crossley Eno (1827 - 1915) and in time was acquired by the equally famous Beecham's company, the descendant company Smith Kline Beecham still produce the stuff. The shipping analogy could be due to Eno's early ploy of giving the salts away to ship's captains from his Newcastle upon Tyne base to help deal with maladies of the sea.
"Sixty years of Well-Doing" : press advertisement for Eno's Fruit Salts : illustrated by Edward McKnight Kauffer : July 1928
An excellent example of the fine commercial and graphic design undertaken by Edward McKnight Kauffer, whose poster works are well known. This advert formed the whole front page of the UK newspaper the Daily Mail in July 1928 and was for the famous "Eno's Fruit Salts" brand. Eno's, like many a patent medicine, advertised heavily - the company was founded by James Crossley Eno (1827 - 1915) and in time was acquired by the equally famous Beecham's company, the descendant company Smith Kline Beecham still produce the stuff. The shipping analogy could be due to Eno's early ploy of giving the salts away to ship's captains from his Newcastle upon Tyne base to help deal with maladies of the sea.