Lake District Road Traffic Co Ltd., Ambleside : advert issued in the London Midland & Scottish Railway guide book "The English Lakes", 1927
An advert that helps date a guide book! The London MIdland & Scottish Railway, like all other companies, were large scale publishers of guides and handbooks to areas of their territories to which they could entice visitors and tourists - using their services to travel. Like many other companies they often did not date these guides, so as to 'save them from going out of date' and sometimes you have to scour adverts or texts to obtain clues as in this case.
The Lake District Road Traffic Co Ltd, of Ambleside, was a remarkably shortlived concern. It had been formed in 1926 and incorporated the Lancaster and District Tramways (which had provided transport as far back as 1891), Westmorland Motor Services, Westmorland Bus Co., Kendal Motor Bus Co., Lake District Road Traffic Co., R. and B. Premier Motors, Lamsfield Motors, Feirns Ltd., and Messrs. Fahys. As noted, between them these operators covered an area including Lancaster, Kendal, Keswick, Grange over Sands, Morecambe and Kirkby Lonsdale. It was also a highly prized acquistion in 1927 for the Preston based Ribble Motor Services as it landed them a substantial part of the operating territory the company would serve until the formation of the National Bus Company in 1969 and indeed beyond.
So, this advert has to appear in the 1927 edition of the LMS guide. The railway company would go on to take a share in Ribble Motor Services.
Lake District Road Traffic Co Ltd., Ambleside : advert issued in the London Midland & Scottish Railway guide book "The English Lakes", 1927
An advert that helps date a guide book! The London MIdland & Scottish Railway, like all other companies, were large scale publishers of guides and handbooks to areas of their territories to which they could entice visitors and tourists - using their services to travel. Like many other companies they often did not date these guides, so as to 'save them from going out of date' and sometimes you have to scour adverts or texts to obtain clues as in this case.
The Lake District Road Traffic Co Ltd, of Ambleside, was a remarkably shortlived concern. It had been formed in 1926 and incorporated the Lancaster and District Tramways (which had provided transport as far back as 1891), Westmorland Motor Services, Westmorland Bus Co., Kendal Motor Bus Co., Lake District Road Traffic Co., R. and B. Premier Motors, Lamsfield Motors, Feirns Ltd., and Messrs. Fahys. As noted, between them these operators covered an area including Lancaster, Kendal, Keswick, Grange over Sands, Morecambe and Kirkby Lonsdale. It was also a highly prized acquistion in 1927 for the Preston based Ribble Motor Services as it landed them a substantial part of the operating territory the company would serve until the formation of the National Bus Company in 1969 and indeed beyond.
So, this advert has to appear in the 1927 edition of the LMS guide. The railway company would go on to take a share in Ribble Motor Services.