New York World's Fair 1939 - the World of Tomorrow : poster by Joseph Binder, 1939
A seminal American poster - the work by Joseph Binder for the 1939 New York World's Fair that was the winning entry to the official competition. Showing the The Trylon and Perisphere, the two monumental modernistic structures designed by architects Wallace Harrison and J. Andre Fouilhoux, that were together known as the Theme Cente against a night time background. Subsidiary to this focal point are the skyscrapers of Manhattan, an express train, steamship liner and in the sky nine aircraft.
Joseph Binder (1891 - 1972) was an Austrian born graphic designer and artist who first worked in Vienna, setting up his own studio in 1924. Although successful and noted for his poster designs, Binder decided in the early 1930s to re-locate to the USA and in 1936 he set up in New York. Binder not only successfully navigated a major change in nature of the business of commercial art in the US from his native Austria he also began to design works in a different style, helping develop a very strongly 'American' style in graphic design. As well as this 1939 poster for the World's Fair he also submitted winning entries for the 1941 National Defense Poster Competition, sponsored by MoMA. During the 1940s and '50s he worked for numerous prestigeous clients. Retiring in 1963 he returned to his first love of painting until his death in 1972.
New York World's Fair 1939 - the World of Tomorrow : poster by Joseph Binder, 1939
A seminal American poster - the work by Joseph Binder for the 1939 New York World's Fair that was the winning entry to the official competition. Showing the The Trylon and Perisphere, the two monumental modernistic structures designed by architects Wallace Harrison and J. Andre Fouilhoux, that were together known as the Theme Cente against a night time background. Subsidiary to this focal point are the skyscrapers of Manhattan, an express train, steamship liner and in the sky nine aircraft.
Joseph Binder (1891 - 1972) was an Austrian born graphic designer and artist who first worked in Vienna, setting up his own studio in 1924. Although successful and noted for his poster designs, Binder decided in the early 1930s to re-locate to the USA and in 1936 he set up in New York. Binder not only successfully navigated a major change in nature of the business of commercial art in the US from his native Austria he also began to design works in a different style, helping develop a very strongly 'American' style in graphic design. As well as this 1939 poster for the World's Fair he also submitted winning entries for the 1941 National Defense Poster Competition, sponsored by MoMA. During the 1940s and '50s he worked for numerous prestigeous clients. Retiring in 1963 he returned to his first love of painting until his death in 1972.