Crawford's biscuits - display tin c1930 : Crawford's Rover Assorted
An interesting dummy or display biscuit tin of the size that was placed in grocers display cabinets for the open sale of loose biscuits by weight. This display tin shows four different labels, one on each side, that would usually be seen on all four sides of a single display tin. They are for Crawford's Assorted Chocolate biscuits, Crawford's Cream Crackers, Crawford's Goldenacre biscuits and one of their main brands, sold both loose and in packets and tins, Crawford's Rover Assorted.
The company, in similar vein to the Rover Car Company, used a take on the sea-roving Viking longship to promote the Rover Assortment brand. They also produced a small lapel badge using this symbol.
Crawford's biscuits - display tin c1930 : Crawford's Rover Assorted
An interesting dummy or display biscuit tin of the size that was placed in grocers display cabinets for the open sale of loose biscuits by weight. This display tin shows four different labels, one on each side, that would usually be seen on all four sides of a single display tin. They are for Crawford's Assorted Chocolate biscuits, Crawford's Cream Crackers, Crawford's Goldenacre biscuits and one of their main brands, sold both loose and in packets and tins, Crawford's Rover Assorted.
The company, in similar vein to the Rover Car Company, used a take on the sea-roving Viking longship to promote the Rover Assortment brand. They also produced a small lapel badge using this symbol.