Berger & Wirth, printers, Leipzig : advertising insert in Archiv für Buchgewerbe und Gebrauchsgraphik, Heft 7 : Leipzig : Germany : 1925
From the marvellous German publication Archiv für Buchgewerbe und Gebrauchsgraphik, a long running trade journal looking at book design and commercial art, comes this advertising insert from 1925. It is for the Leipzig printing concern of Berger & Wirth who also had brancesh in Berlin, Barmen, Hamburg, Amsterdam and Budapest. Specialising in offset printing the advert shows the wonderful array of packaging and labelling they produced for the 'Hansi" brand of pralines and chocolates.
Hansi, with the once familiar 'Hansi" mascot, his rucksack and five bars of chocolate seen at the top of the advert, was manufactured by the Rüger company, founded in 1858 by Otto Rüger and based at Lockwitzgrund near Dresden until the company appears to have closed in 1932. The advert itself is wonderfully brilliant with a depth and lustre to the printing that scanning does not wholly pick up.
Berger & Wirth, printers, Leipzig : advertising insert in Archiv für Buchgewerbe und Gebrauchsgraphik, Heft 7 : Leipzig : Germany : 1925
From the marvellous German publication Archiv für Buchgewerbe und Gebrauchsgraphik, a long running trade journal looking at book design and commercial art, comes this advertising insert from 1925. It is for the Leipzig printing concern of Berger & Wirth who also had brancesh in Berlin, Barmen, Hamburg, Amsterdam and Budapest. Specialising in offset printing the advert shows the wonderful array of packaging and labelling they produced for the 'Hansi" brand of pralines and chocolates.
Hansi, with the once familiar 'Hansi" mascot, his rucksack and five bars of chocolate seen at the top of the advert, was manufactured by the Rüger company, founded in 1858 by Otto Rüger and based at Lockwitzgrund near Dresden until the company appears to have closed in 1932. The advert itself is wonderfully brilliant with a depth and lustre to the printing that scanning does not wholly pick up.