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Production and Distribution : C.W.S. Federation Cycle Works, Kings Road, Tyseley, Birmingham : in The People's Yearbook 1934 : issued by the Co-operative and Scottish Co-operative Wholesale Societies, 1934

For many years the CWS/SCWS published an annual yearbook detailing the progress and develoments of the Co-operative movement at home and abroad as well as detailing various events of national and international importance. The hardback volume also includes a selection of images of pertinent scenes and in 1934 this appears.

 

It shows the exterior of the CWS's 'Federation Bicycle Works" in KIng's Road, Tyseley, Birmingham that produced bikes for both affliated Co-operative Socities use as well as for retail sale under the 'Federation' brand. Situated in the heart of the country's 'metal bashing' industries where many other steel tube and bike manufacturers were based the works also manufactured prams - baby carriages under the 'Queen of the Road' brand - and toys seen int he carefully positioned billboard. Somehow one hundred lads have been assembled to take the photograph of the carrier bikes produced for the Manchester & Salford Co-operative Societies retail butchery department and some of you may recall these once familiar sights - the bike with the large wicker basket and pannier over the front wheel. They were used for home deliveries in days when home refrigeration was rare and meat was required as a daily delivery from the butchers.

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Uploaded on January 18, 2023