Six-colour printed Dio-phane : advert issued by Transparent Paper Ltd., London : in Sales Appeal, January - February 1955
I have more reason to recall Transparent Paper Ltd than Wright's Bourbon Creams as, despite the London address given 'under' the film, the company's mills were at Heap Bridge on the boundary between what was then Heywood and Bury in Lancashire and a trip on the 21 bus past the place really did make you realise that paper and cellulose manufacturing stank! It wasn't helped that they were next door to another major paper mill on the River Roch, Yates Duxbury - no wonder the water quality was zilch. Transparent Paper Ltd dated from a post-WW1 restructuring of Wrigley's paper mills whose origins went back to at least 1716. After cellulose production started in 1928 TPL went on to be one of the largest such manufacturers in the UK and Diophane was typical of their products.
It enabled a radical change in the packaging of consumer goods such as biscuits - away from purchasing them 'loose' and by weight to pre-packed sealed packets such as these Wright's Bourbon Creams that could be stacked on self-service shelves and keep the contents dry and free from taint. Wright's - with their 'mischief' biscuit eating mascot - dated back to 1790 when they began making ship's biscuit for local trade. They grew into sweet biscuit making and were restructured in the 1930s by which time they'd acquired other concerns such as Middlemass of Edinburgh. In post-war years they expanded into cakes and grocery shops - both acquiring other companies and also divesting themselves of some subsidiaries such as cake making to J Lyons in 1962. Eventually in 1972 they were bought out by Cavenham Foods who sold the biscuit side of the business on to United Biscuits production at South Shields ceasing the following year.
Six-colour printed Dio-phane : advert issued by Transparent Paper Ltd., London : in Sales Appeal, January - February 1955
I have more reason to recall Transparent Paper Ltd than Wright's Bourbon Creams as, despite the London address given 'under' the film, the company's mills were at Heap Bridge on the boundary between what was then Heywood and Bury in Lancashire and a trip on the 21 bus past the place really did make you realise that paper and cellulose manufacturing stank! It wasn't helped that they were next door to another major paper mill on the River Roch, Yates Duxbury - no wonder the water quality was zilch. Transparent Paper Ltd dated from a post-WW1 restructuring of Wrigley's paper mills whose origins went back to at least 1716. After cellulose production started in 1928 TPL went on to be one of the largest such manufacturers in the UK and Diophane was typical of their products.
It enabled a radical change in the packaging of consumer goods such as biscuits - away from purchasing them 'loose' and by weight to pre-packed sealed packets such as these Wright's Bourbon Creams that could be stacked on self-service shelves and keep the contents dry and free from taint. Wright's - with their 'mischief' biscuit eating mascot - dated back to 1790 when they began making ship's biscuit for local trade. They grew into sweet biscuit making and were restructured in the 1930s by which time they'd acquired other concerns such as Middlemass of Edinburgh. In post-war years they expanded into cakes and grocery shops - both acquiring other companies and also divesting themselves of some subsidiaries such as cake making to J Lyons in 1962. Eventually in 1972 they were bought out by Cavenham Foods who sold the biscuit side of the business on to United Biscuits production at South Shields ceasing the following year.