See how they satisfy : advert issued by Robinsons of Bristol in "Sales Appeal" , January - February 1955
Robinsons were a major printing company who specialised in packaging and this advert, from the January - February 1955 issue of the trade journal "Sales Appeal", is showing three examples of colour printing product wrappers - a market Robinson's were well known for.
The three examples are real wrappers tipped in to the advert and are for three chocolate and confectionery companies. Cadbury's Dairy Milk Chocolate is probably one of the world's best brands and the wrapper seen here is the the re-design Cadbury's had introduced only a few years earlier and that was designed by Norbert Dutton. It forms the basis of the wrapper still used today. Fry's of Bristol's "Crunchie" comes from the same stable as Cadbury's as the Birmingham based company had owned Fry's of Bristol since 1919.
The final example is from the once famous Edinburgh company of Duncan's who, for many years, used the strapline "The Scots word for Chocolate". This wrapper label is for their Milk Chocolate Nutty Crisp. W & M Duncan's had introduced the 'Walnut Whip' in 1910 and it is still produced by Nestle who eventually acquired the product via their takeover of Rowntree Mackintosh as Rowntree's had acquired the concern in 1927. The Edinburgh factory closed in 1987 although for some years a buy-out reintroducing the Duncan's brand was attempted.
See how they satisfy : advert issued by Robinsons of Bristol in "Sales Appeal" , January - February 1955
Robinsons were a major printing company who specialised in packaging and this advert, from the January - February 1955 issue of the trade journal "Sales Appeal", is showing three examples of colour printing product wrappers - a market Robinson's were well known for.
The three examples are real wrappers tipped in to the advert and are for three chocolate and confectionery companies. Cadbury's Dairy Milk Chocolate is probably one of the world's best brands and the wrapper seen here is the the re-design Cadbury's had introduced only a few years earlier and that was designed by Norbert Dutton. It forms the basis of the wrapper still used today. Fry's of Bristol's "Crunchie" comes from the same stable as Cadbury's as the Birmingham based company had owned Fry's of Bristol since 1919.
The final example is from the once famous Edinburgh company of Duncan's who, for many years, used the strapline "The Scots word for Chocolate". This wrapper label is for their Milk Chocolate Nutty Crisp. W & M Duncan's had introduced the 'Walnut Whip' in 1910 and it is still produced by Nestle who eventually acquired the product via their takeover of Rowntree Mackintosh as Rowntree's had acquired the concern in 1927. The Edinburgh factory closed in 1987 although for some years a buy-out reintroducing the Duncan's brand was attempted.