"You get the best out of your Rootes Group car" : advert issued by the Rootes Motor Ltd ; in "Holly Leaves", the Christmas Number of Sport & Country Magazine ; November 1951 : artwork by Terence Cuneo
A lavish colour advert that appears in the special Christmas issue of Sport and Country Magazine that went under the name of "Holly Leaves". The Rootes Group of companies was based around a family concern of motor dealers formed in 1913 and that went on during the inter-war years to acquire several car and commercial vehicle manufacturing concerns, mostly based in Coventry, Warwickshire. As the advert shows Rootes continued to be major exporters of motor vehicles across the globe.
The Hillman and Humber concerns were purchased by Rootes in 1928 and 1929 respectively, with Sunbeam following in 1934. The marques were positioned at a slightly higher premium than several other UK volume car producers on the basis that they exhibited a level of superiority in terms of design and construction as this advert suggests. The advert itself is of interest as this view of a car production line is by the well known artist Terence Cuneo who specialised in transport scenes, such as railway posters, but also undertook various commissions of 'industrial' subjects such as this.
"You get the best out of your Rootes Group car" : advert issued by the Rootes Motor Ltd ; in "Holly Leaves", the Christmas Number of Sport & Country Magazine ; November 1951 : artwork by Terence Cuneo
A lavish colour advert that appears in the special Christmas issue of Sport and Country Magazine that went under the name of "Holly Leaves". The Rootes Group of companies was based around a family concern of motor dealers formed in 1913 and that went on during the inter-war years to acquire several car and commercial vehicle manufacturing concerns, mostly based in Coventry, Warwickshire. As the advert shows Rootes continued to be major exporters of motor vehicles across the globe.
The Hillman and Humber concerns were purchased by Rootes in 1928 and 1929 respectively, with Sunbeam following in 1934. The marques were positioned at a slightly higher premium than several other UK volume car producers on the basis that they exhibited a level of superiority in terms of design and construction as this advert suggests. The advert itself is of interest as this view of a car production line is by the well known artist Terence Cuneo who specialised in transport scenes, such as railway posters, but also undertook various commissions of 'industrial' subjects such as this.