See what Robinsons can do : advert issued by Robinsons of Bristol in "Sales Appeal" , January - February 1955
E S & A Robinson were a major printing company who specialised in packaging and this advert, from the January - February 1955 issue of the trade journal "Sales Appeal", is showing two types of protective packaging. By the 1950s the increasing availability and use of plastics was revolutionising packaging and allowing manufacturers to radically the retailing of many products.
Here Robinson's show two examples - tipped in to the advert - they produced for two major customers. Rington's tea and coffee suppliers based in Newcastle on Tyne are still in business and this example of a coffee pack for them uses "Flav-o-tainer" with an inner plastic lining that retained the flavour of such a product as ground coffee as well as stopping 'taining' by other products stored close by. This would have allowed a fresher product with longer shelf life - ground coffee had, traditionally, been packaged in a sealed tin. The second wrapper is that of "Flex-o-foil" that allowed a foil to paper wrapper to be colour printed and then sealed against moisture, grease and oil. This allowed the packaging of Lyons "Orange Maid" - a 'drink on a stick' - ice lolly that could be stored, displayed and obtained from a chest freezer in a shop thus boosting the market and sales of such frozen products.
Lyons, the tea, baking and confectionery giant had moved into frozen goods such as ice cream under the Lyons Maid name during inter-war years when sales were often from ice cream vendors. When production re-started after WW2 Lyons, as well as Walls, under-estimated the lure of the ice lolly market and Glacier Foods was started by an ex-RAF officer Guy Lawrence. Lyons, realising their mistake, bought into Glacier Foods, who are shown as the manufacturer of this lolly from their factory in Maidenhead. The product, sold at a relatively high price of 6d as it was made from fresh juice, was introduced in 1954. In 1955 production was transferred to the new Lyons Maid Bridge Park factory.
See what Robinsons can do : advert issued by Robinsons of Bristol in "Sales Appeal" , January - February 1955
E S & A Robinson were a major printing company who specialised in packaging and this advert, from the January - February 1955 issue of the trade journal "Sales Appeal", is showing two types of protective packaging. By the 1950s the increasing availability and use of plastics was revolutionising packaging and allowing manufacturers to radically the retailing of many products.
Here Robinson's show two examples - tipped in to the advert - they produced for two major customers. Rington's tea and coffee suppliers based in Newcastle on Tyne are still in business and this example of a coffee pack for them uses "Flav-o-tainer" with an inner plastic lining that retained the flavour of such a product as ground coffee as well as stopping 'taining' by other products stored close by. This would have allowed a fresher product with longer shelf life - ground coffee had, traditionally, been packaged in a sealed tin. The second wrapper is that of "Flex-o-foil" that allowed a foil to paper wrapper to be colour printed and then sealed against moisture, grease and oil. This allowed the packaging of Lyons "Orange Maid" - a 'drink on a stick' - ice lolly that could be stored, displayed and obtained from a chest freezer in a shop thus boosting the market and sales of such frozen products.
Lyons, the tea, baking and confectionery giant had moved into frozen goods such as ice cream under the Lyons Maid name during inter-war years when sales were often from ice cream vendors. When production re-started after WW2 Lyons, as well as Walls, under-estimated the lure of the ice lolly market and Glacier Foods was started by an ex-RAF officer Guy Lawrence. Lyons, realising their mistake, bought into Glacier Foods, who are shown as the manufacturer of this lolly from their factory in Maidenhead. The product, sold at a relatively high price of 6d as it was made from fresh juice, was introduced in 1954. In 1955 production was transferred to the new Lyons Maid Bridge Park factory.