Heinz 57 : H J Heinz exhibit at the 1939 New York World's Fair, brochure : The Heinz Dome
The Pittsburgh, USA, company of Heinz is known world-wide as is their logo and strapline of '57 Varities' - like many other major US companies had a major exhibition pavilion at the 1939/40 New York World's Fair. I was quite the palace of food - the exterior featured a major mural by Domenico Mortellito on the 100ft high dome and the interior was dominated by a 65 ft high column crowned by a figure of the "Goddess of Perfection" encircled by twenty two golden figures representing the twenty two lands contributing produce to the Heinz stable. This, towering over a sunken pool and overhead waterfall was by sculptor Raymond Barger. To add to the spectacle an animated Tomato Man did a singing-talking act.
Elsewhere you could try out the various "57" varieties and learn more about the company as well as the sites you could visit at Heinz Pier in Atlantic City, the Golden Gate International Exhibition exhibit and the famous Heinz Kitchens back in the home city of Pittsburgh, PA.
I gather that the '57' is a bit spurious in reality - I've seen a list but the company history as good as admits it was a bit of a marketing ploy that seems to have worked well! The brochure includes a list of the "57" and some of the packaging that is still recognisable today.
Heinz 57 : H J Heinz exhibit at the 1939 New York World's Fair, brochure : The Heinz Dome
The Pittsburgh, USA, company of Heinz is known world-wide as is their logo and strapline of '57 Varities' - like many other major US companies had a major exhibition pavilion at the 1939/40 New York World's Fair. I was quite the palace of food - the exterior featured a major mural by Domenico Mortellito on the 100ft high dome and the interior was dominated by a 65 ft high column crowned by a figure of the "Goddess of Perfection" encircled by twenty two golden figures representing the twenty two lands contributing produce to the Heinz stable. This, towering over a sunken pool and overhead waterfall was by sculptor Raymond Barger. To add to the spectacle an animated Tomato Man did a singing-talking act.
Elsewhere you could try out the various "57" varieties and learn more about the company as well as the sites you could visit at Heinz Pier in Atlantic City, the Golden Gate International Exhibition exhibit and the famous Heinz Kitchens back in the home city of Pittsburgh, PA.
I gather that the '57' is a bit spurious in reality - I've seen a list but the company history as good as admits it was a bit of a marketing ploy that seems to have worked well! The brochure includes a list of the "57" and some of the packaging that is still recognisable today.