Bus Advertising : British Transport Advertising Ltd : information folder : January 1987 : the bus advertising business
A folder showcasing the advertising possibilities on a variety of the UK's bus operators vehicles in January 1987 and issued by British Transport Advertising Limited. This, I suspect, would have been an early foray for the concern under this name as 1987 was the year that the old nationalised BTA was sold off to management under the privatisation policies of the day. BTA had its origins in the nationalisation of the railway and elements of the bus industry in 1948 and first gained the BTA title in 1960 when it changed from the British Transport Commission's "Commercial Advertiisng Department". With the dissolution of the Commission in 1962 BTA continued in business minus London Transport who went their own way, and carried on with rail and, after 1969 and the National Bus Company, the majority of British bus companies.
Interestingly enough, alongside the preponderance of NBC vehicles shown here there are some of the ex-PTE's fleets, notably West Midlands Travel, who BTA acted for. As can be seen the bus outlines are those of the NBC's stalwarts the Bristol VR and the Leyland National. The double page fold out shows a variety of partial and overall advert schemes across various bus fleets. This includes a vehicle type I once knew well, an Eastern Scottish Daimler Fleetline, from my bus conducting days!
Bus Advertising : British Transport Advertising Ltd : information folder : January 1987 : the bus advertising business
A folder showcasing the advertising possibilities on a variety of the UK's bus operators vehicles in January 1987 and issued by British Transport Advertising Limited. This, I suspect, would have been an early foray for the concern under this name as 1987 was the year that the old nationalised BTA was sold off to management under the privatisation policies of the day. BTA had its origins in the nationalisation of the railway and elements of the bus industry in 1948 and first gained the BTA title in 1960 when it changed from the British Transport Commission's "Commercial Advertiisng Department". With the dissolution of the Commission in 1962 BTA continued in business minus London Transport who went their own way, and carried on with rail and, after 1969 and the National Bus Company, the majority of British bus companies.
Interestingly enough, alongside the preponderance of NBC vehicles shown here there are some of the ex-PTE's fleets, notably West Midlands Travel, who BTA acted for. As can be seen the bus outlines are those of the NBC's stalwarts the Bristol VR and the Leyland National. The double page fold out shows a variety of partial and overall advert schemes across various bus fleets. This includes a vehicle type I once knew well, an Eastern Scottish Daimler Fleetline, from my bus conducting days!