Dig for Victory and Plough Now : from Modern Publicity in War : The Sudio : London : 1941
A page from the 1941 annual of UK wartime publicity that is an unusual record of the role of advertising and display in wartime. This page shows five press adverts issued in connection with the famous "Dig for Victory" campaign and the "Plough Now" that was aimed at farmers. Both were intended to increase the home grown output of crops both on a domestic and agricultural level.
All five come from the studios of advertising agency Charles F Higham & Co Ltd and all have some superb examples of scraperboard/Windsor Board illustration. No artist is credited but I wonder if the night-time ploughing scenes are by C W Bacon?
Dig for Victory and Plough Now : from Modern Publicity in War : The Sudio : London : 1941
A page from the 1941 annual of UK wartime publicity that is an unusual record of the role of advertising and display in wartime. This page shows five press adverts issued in connection with the famous "Dig for Victory" campaign and the "Plough Now" that was aimed at farmers. Both were intended to increase the home grown output of crops both on a domestic and agricultural level.
All five come from the studios of advertising agency Charles F Higham & Co Ltd and all have some superb examples of scraperboard/Windsor Board illustration. No artist is credited but I wonder if the night-time ploughing scenes are by C W Bacon?