"There's less depression in the South" : advert issued by the Southern Railway : in Modern Publicity 1931
The Southern Railway being a bit brutal about the trading and economic conditions in 1931 Depression hit Britain with this advert reminding advertisers that their operating territory, with less manufacturing districts, was less affected by the downturn. Indeed, the Southern carried less good, in ratio, than the other Big Four railways and their services were more often geared to commuting into London carrying office workers, etc., whose business was generally less affected, and pleasure trips for Londoners going 'south'.
The advert, by D W Burley who was commissioned by the SR on several occassions, is very graphic - hitting home the North - South divide as well as contrasting the speeding, modern third rail electric train amongst twee suburban homes with dark santanic mills.
The advert appears in Modern Publicity, the Commercial Art Annual, for 1931.
"There's less depression in the South" : advert issued by the Southern Railway : in Modern Publicity 1931
The Southern Railway being a bit brutal about the trading and economic conditions in 1931 Depression hit Britain with this advert reminding advertisers that their operating territory, with less manufacturing districts, was less affected by the downturn. Indeed, the Southern carried less good, in ratio, than the other Big Four railways and their services were more often geared to commuting into London carrying office workers, etc., whose business was generally less affected, and pleasure trips for Londoners going 'south'.
The advert, by D W Burley who was commissioned by the SR on several occassions, is very graphic - hitting home the North - South divide as well as contrasting the speeding, modern third rail electric train amongst twee suburban homes with dark santanic mills.
The advert appears in Modern Publicity, the Commercial Art Annual, for 1931.