How YOU can gain from the greatest Motoring news ever! : Advertising & publicity information brochure for the Austin Cambridge A40/A50 launch 1954 : Austin Motor Company, Birmingham
An interesting brochure - issued to car dealers and showrooms to show the range of advertising and publicity material that was available to support the launch of the new Austin A40 and A50 range, the Austin Cambridge, that was launched on 28 September 1954. It describes the items that were automatically free-issued as well as other items that could be obtained and these include printing blocks that allowed dealers to place adverts directly in publications such as local newspapers or magazines.
The range includes the brochures that would have been given to prospective purchasers, nationally issued adverts from Austin themselves, posters, folders and cards along with window banners. I suspect one interesting item would be the 'styling booklet "GS5 into Cambridge" showing how the car was designed from concept to production - strictly one per dealer! There is a name on many of the blocks showing the illustrator of the new model but I cannot decipher it.
Away from the hype - 'This new Austin will sell - and sell - and sell" - the A40 was not a big seller with sales of only around 30,00 until it was withdrawn in 1957. The A50, with a larger engine, sold better with 115,000 being built until 1957.
The brochure's cover uses the BMC 'rosette', the logo of the British Motor Corporation that was the result of the 1952 marriage between long term rivals Austin of Birmingham amd Morris Motors of Oxford.
How YOU can gain from the greatest Motoring news ever! : Advertising & publicity information brochure for the Austin Cambridge A40/A50 launch 1954 : Austin Motor Company, Birmingham
An interesting brochure - issued to car dealers and showrooms to show the range of advertising and publicity material that was available to support the launch of the new Austin A40 and A50 range, the Austin Cambridge, that was launched on 28 September 1954. It describes the items that were automatically free-issued as well as other items that could be obtained and these include printing blocks that allowed dealers to place adverts directly in publications such as local newspapers or magazines.
The range includes the brochures that would have been given to prospective purchasers, nationally issued adverts from Austin themselves, posters, folders and cards along with window banners. I suspect one interesting item would be the 'styling booklet "GS5 into Cambridge" showing how the car was designed from concept to production - strictly one per dealer! There is a name on many of the blocks showing the illustrator of the new model but I cannot decipher it.
Away from the hype - 'This new Austin will sell - and sell - and sell" - the A40 was not a big seller with sales of only around 30,00 until it was withdrawn in 1957. The A50, with a larger engine, sold better with 115,000 being built until 1957.
The brochure's cover uses the BMC 'rosette', the logo of the British Motor Corporation that was the result of the 1952 marriage between long term rivals Austin of Birmingham amd Morris Motors of Oxford.