Ideal Milk : a book of recipes edited by D D Cottington Taylor : issued by Nestlé's Milk Products Ltd., London : nd
Many food and product manufacturers issued numerous such books giving details of recipes that could be made using their products - such booklets being either given away at fairs, fetes and the such or acquired by return post or collection of points or coupons. This was issued by Nestlé's Milk Products Ltd of London and is selling their tinned "Ideal Milk" - an unsweetened evapoated milk as seen in the tin on the back cover. Such products were popular particularly in the days before widespread adoption of domestic refrigeration.
The booklet is undated and, sadly, the cover is not credited. It has a design feel of the 1950s almost but I have seen this dated to 1932 in which case it is very 'modern' for the day - more late-30s in feel. However, the editor was Dorothy Daisy Cottington-Taylor, who was Director of the Good Housekeeping Institute, and who died in 1944 so a '30s date is more than likely. Her portrait photo survives in the National Portrait Gallery and she wrote or complied many such booklets and advertising items.
Ideal Milk : a book of recipes edited by D D Cottington Taylor : issued by Nestlé's Milk Products Ltd., London : nd
Many food and product manufacturers issued numerous such books giving details of recipes that could be made using their products - such booklets being either given away at fairs, fetes and the such or acquired by return post or collection of points or coupons. This was issued by Nestlé's Milk Products Ltd of London and is selling their tinned "Ideal Milk" - an unsweetened evapoated milk as seen in the tin on the back cover. Such products were popular particularly in the days before widespread adoption of domestic refrigeration.
The booklet is undated and, sadly, the cover is not credited. It has a design feel of the 1950s almost but I have seen this dated to 1932 in which case it is very 'modern' for the day - more late-30s in feel. However, the editor was Dorothy Daisy Cottington-Taylor, who was Director of the Good Housekeeping Institute, and who died in 1944 so a '30s date is more than likely. Her portrait photo survives in the National Portrait Gallery and she wrote or complied many such booklets and advertising items.