Cockade Portfolio : issued by Cockade Ltd., London, 1949
A fascinating publication - a portfolio containing 32 sheets illustrating the range of work undertaken by Cockade Ltd of London and issued in 1949. The folder is printed at the Shenval Press, then regarded as one of the best printers, and the boards are decorated on the cover with the cockade symbol, the inner boards with a very contemporary 'star' pattern.
Cockade was founded by Sir Stephen George Tallents (1884 - 1958), one of the most brilliant civil servants of his generation. His interests in public relations grew following his appointment as Secretary to the Empire Marketing Board in 1926 - the organisation that in its seven years of existance gained an interantional reputation for the quality of its publicity and advertising. When it was wound up in 1933 Tallents moved to the GPO taking with him the EMB's film unit that, as the GPO Film Unit, is regarded as one of the pioneers of the documentary film movement. After service in the Ministry of Information in WW2 Tallents formed Cockade Ltd to produce, as the introductory essay shows, display material of a wide range - both in terms of design and manufacturing. This portfolio has the added attraction of bearing Tallent's signature, dated 1950.
Cockade employed a wide range of talent from the art, design, publicity and public relations fields and boasted a considerable client list. Sadly the cover motif and lettering is not ascribed to a designer but at least one of the illustrations is by Hugh Casson, the well known architectural illustartor. The other may be by Richard Guyatt.
Cockade Portfolio : issued by Cockade Ltd., London, 1949
A fascinating publication - a portfolio containing 32 sheets illustrating the range of work undertaken by Cockade Ltd of London and issued in 1949. The folder is printed at the Shenval Press, then regarded as one of the best printers, and the boards are decorated on the cover with the cockade symbol, the inner boards with a very contemporary 'star' pattern.
Cockade was founded by Sir Stephen George Tallents (1884 - 1958), one of the most brilliant civil servants of his generation. His interests in public relations grew following his appointment as Secretary to the Empire Marketing Board in 1926 - the organisation that in its seven years of existance gained an interantional reputation for the quality of its publicity and advertising. When it was wound up in 1933 Tallents moved to the GPO taking with him the EMB's film unit that, as the GPO Film Unit, is regarded as one of the pioneers of the documentary film movement. After service in the Ministry of Information in WW2 Tallents formed Cockade Ltd to produce, as the introductory essay shows, display material of a wide range - both in terms of design and manufacturing. This portfolio has the added attraction of bearing Tallent's signature, dated 1950.
Cockade employed a wide range of talent from the art, design, publicity and public relations fields and boasted a considerable client list. Sadly the cover motif and lettering is not ascribed to a designer but at least one of the illustrations is by Hugh Casson, the well known architectural illustartor. The other may be by Richard Guyatt.