Steel - strong in new ideas : advert issued by the British Iron & Steel Federation : in Architectural Review, June 1963
A rather fine frontispiece to a fold out advert issued by the trade body The British Iron & Steel Federation and seen int he June 1963 issue of Architectural Review. The advert continues to look at the role of iron and steel in the 'new age' construction of tower blocks, noting that Glasgow Corporation had chosen high tensile steel and universal beams in the construction of the new housing scheme at Balornock in the city due to increased efficiency in many aspects of construction.
Balornock was one of Glasgow's many post-war housing schemes and amongst the develoments built there were the now infamous Red Road Flats. This advert refers to "31-storey tower blocks' and this refers, I am sure, to the Red Road blocks that were amongst the tallest inhabited blocks in the UK. The scheme, of slab and tower blocks, were after a long period of decline demolished by 2015.
Amazing as this graphic is I have to say I never recalled Balornock in such landscaped splendour. It really is a wonderful, imagined vision of the new high-rise city living.
Steel - strong in new ideas : advert issued by the British Iron & Steel Federation : in Architectural Review, June 1963
A rather fine frontispiece to a fold out advert issued by the trade body The British Iron & Steel Federation and seen int he June 1963 issue of Architectural Review. The advert continues to look at the role of iron and steel in the 'new age' construction of tower blocks, noting that Glasgow Corporation had chosen high tensile steel and universal beams in the construction of the new housing scheme at Balornock in the city due to increased efficiency in many aspects of construction.
Balornock was one of Glasgow's many post-war housing schemes and amongst the develoments built there were the now infamous Red Road Flats. This advert refers to "31-storey tower blocks' and this refers, I am sure, to the Red Road blocks that were amongst the tallest inhabited blocks in the UK. The scheme, of slab and tower blocks, were after a long period of decline demolished by 2015.
Amazing as this graphic is I have to say I never recalled Balornock in such landscaped splendour. It really is a wonderful, imagined vision of the new high-rise city living.