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Power at your service : advert issued by the County Borough of West Bromwich Electricity Department : 1946

With only a few short years of municipal control left the County Borough of West Bromwich advertises its municipal Electricity Supply Department in this 1946 advert. The County Borough's electricity generation and supply services came into use on 24 May 1901 when the Black Lake Generating Station was commissioned.

 

By 1919 it was already inter-connected to adjoining undertakings and in the 1920s, as rationalisation and re-organisation of a highly fragmented industry was increasingly persued by Government policy, West Bromwich was one of the undertakings that chose to become a member of one of the few newly set up 'Joint Electricity Authorities' - this being the West Midlands JEA that came into existance on 1 January 1928 - along with others that included the municipal Wolverhampton, Walsall, Cannock and Shrewsbury undertakings and the privately owned Midlands Electricity Corporation. From this date the generating station at Black Lake was owned by the JEA and the council became a distributing authority by purchasing bulk supplies from the JEA.

 

The Electricity Department contunued to develop the business both domestically and industrially and, thanks to lower unit costs from the combined authority business grew. The WMJEA constructed a new, larger and 'selected' Grid station at Ironbridge to help supply.

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Uploaded on August 7, 2022