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Guide to the Isle of Man, Blackpool, Southport, Morecambe and the Fylde Watering Places : guide book issued by the London & North Western Railway, 1922

The railway companies were prolific publishers of leaflet and guide books to places served by their lines and, for the pre-Grouping London & North Western Railway, the Lancashire coast resorts along with the Isle of Man, were important tourist destinations. If Blackpool was 'the most famous and wonderful health and pleasure resort in the world' then the neighboring attractions of St. Annes, Lytham and Fleetwood were certainly for the more genteel and Southport was England's 'seaside garden city' - as well as having a 'thoroughly up to date sewage works' so the drainage was second to none.

 

Further up the coast Morecambe was also keen to spend a paragraph describing it's sewage works - as well as the sweep of the bay that looked out across to Furness and the Lakes, a destination that also get a mention along with neighbouring Lancaster. The Isle of Man was, of course, reached by a splendid steamer service and upon arrival at "The Gem of the Sea" there was no end to the restorative powers to be found..

 

The cover is very much in the later style of LNWR publications that marked a move away from a more staid pre-WW1 'frame' design and here there's a hint, just a hint, of a 'flapper' taking the air.

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Uploaded on August 6, 2022