Over the Points : a quarterly issued by the Southern Railway of England : No. 22 - June 1934 : advert for the National Building Society
"Over the Points" was a well produced quarterly review 'of matters concerning the Southern Railway" that was issued to first class season ticket holders during the 1930s. For many years edited by the travel writer E P Leigh - Bennett, the magazine was printed for the SR at the exemplary Curwen Press in Plaistow, London, and the issues show much of the Press's consideration of design, layout, tyefaces and typography. This inlcudes many of the adverts - both 'in-house' and external and the magazine is illustrated with vignettes relevant to the text matter, many by Victor Reinganum.
This is taken from the June 1934 issue that details many of the Southern's extensive and lucrative Cross-Channel ferry services upon which they operated their own fleet of steamers and ferries. This advert, with extensive use of an interesting typeface that Florian H has kindly identified as Koch Antiqua, is for the London based building society "the National". It has a "live where you like!" illustration that shows the 'Home Counties' served by the Southern - Sussex, Surrey, Hampshire, Berkshire and Kent and that is on close examination wonderfully detailed. You can just make out the initials "C W B" - C W Bacon, one of the finest scraperboard and engraving artists of the day and whose work was extensively commissioned for advertising.
Over the Points : a quarterly issued by the Southern Railway of England : No. 22 - June 1934 : advert for the National Building Society
"Over the Points" was a well produced quarterly review 'of matters concerning the Southern Railway" that was issued to first class season ticket holders during the 1930s. For many years edited by the travel writer E P Leigh - Bennett, the magazine was printed for the SR at the exemplary Curwen Press in Plaistow, London, and the issues show much of the Press's consideration of design, layout, tyefaces and typography. This inlcudes many of the adverts - both 'in-house' and external and the magazine is illustrated with vignettes relevant to the text matter, many by Victor Reinganum.
This is taken from the June 1934 issue that details many of the Southern's extensive and lucrative Cross-Channel ferry services upon which they operated their own fleet of steamers and ferries. This advert, with extensive use of an interesting typeface that Florian H has kindly identified as Koch Antiqua, is for the London based building society "the National". It has a "live where you like!" illustration that shows the 'Home Counties' served by the Southern - Sussex, Surrey, Hampshire, Berkshire and Kent and that is on close examination wonderfully detailed. You can just make out the initials "C W B" - C W Bacon, one of the finest scraperboard and engraving artists of the day and whose work was extensively commissioned for advertising.