ScotRail Advertising '85 : leaflet issued by British Rail
In 1982, as part of a move towards stronger sector and regional 'brands' British Rail introduced the ScotRail brand and over the next few years the offer was refined with a stronger presence, livery and services. These were backed, after 1985, by a new campaign to strengthen the image. This leaflet was issued to explain the improvements in the graphic design and advertising of the improved brand that was designed by an external agency Boase Massimi Pollitt.
It is much more 'professional' than some of the earlier ScotRail publicity and must have helped improve the 'look and feel' that was backed by a media plan including press, radio and television advertising. It is much more 'corporate' although the broken 'double arrow' symbol used int he TV advert makes my teeth grate!
ScotRail Advertising '85 : leaflet issued by British Rail
In 1982, as part of a move towards stronger sector and regional 'brands' British Rail introduced the ScotRail brand and over the next few years the offer was refined with a stronger presence, livery and services. These were backed, after 1985, by a new campaign to strengthen the image. This leaflet was issued to explain the improvements in the graphic design and advertising of the improved brand that was designed by an external agency Boase Massimi Pollitt.
It is much more 'professional' than some of the earlier ScotRail publicity and must have helped improve the 'look and feel' that was backed by a media plan including press, radio and television advertising. It is much more 'corporate' although the broken 'double arrow' symbol used int he TV advert makes my teeth grate!