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Carter & Co Ltd, Poole, Dorset, UK : advert in The Contractors', Merchants' and Estate Managers' Compendium, 1909

A fine example of a very 'Victorian' design of wall and dado tiles manufactured by Carter's of Poole based at the Encaustic Tile Works in the Dorest town. Carter's made a wide range of tiles, faience and mosiacs and in later decades, notably the 1930s, they made vast quantities of tile and faience blocks for London Underground stations.

 

Jesse Carter had purchased the moribund business from its previous owner in 1873 and developed a steady trade that, by the 1880s, was competing for business on a national basis. One of the most telling developments was the company's acquisition of the 'Patent Architectural Pottery' at Hamworthy that brought them into a more 'art' niche market, aided by their contarcts and designers. From this time on Carter's developed lustre glazes and started to move into 'art pottery'. They also became known for highly decorative schemes and tiled panels and the design of these did 'move with the times' into the more modern idioms as the decades progressed. In 1921 a subsidiary company - Carter, Stabler & Adams - was set up to specifically produce art pottery and many people will recall "Poole Pottery" through association with their products. The whole concern was acquired by competitor Pilkington's Tiles of Manchester in 1964.

 

The tiling shows a style popular in pre-WW1 days and the illustrated dado is typical of the decorative panels the company manufactured, many designed by their head designer James Radley Young.

 

The advert appears in a contemporary trade 'catalogue' or almanac, "The Contractors', Merchants' and Estate Managers' Compendium" for 1909.

 

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Uploaded on April 12, 2022