The Silver Jubilee - Britain's first streamline train : brochure issued by the London & North Eastern Railway, 1936 : cover
In the mid-1930s, like many other railway companies, the LNER introduced the concept of streamlined locomotives and train sets to form prestige services that appealed to the travelling public in terms of speed and comfort as well as showing the railways as 'modern' and 'up to date'. The Silver Jubilee, using the new A4 steam locomotives and new train sets, first ran between London Kings Cross and Newcastle on 30 September 1935 and set a new standard for speed at that time.
The quality of the advertising and publicity was, to reflect the intended market, very high although it is fair to say that in many ways the LNER's general approach to marketing was equally as high. The booklet was printed at the Baynard Press in London and features the use of blue and silver metallic inks, matching the train's livery. The artwork is by one of the LNER's regular poster artists, Frank Parkinson Newbould (1887 - 1951) and the booklet makes extensive use of the recently adopted 'standard' Gill Sans typeface. This is the version of the booklet issued for the second year of operation in 1936 with slight amendments to certain timings and connections.
The Silver Jubilee - Britain's first streamline train : brochure issued by the London & North Eastern Railway, 1936 : cover
In the mid-1930s, like many other railway companies, the LNER introduced the concept of streamlined locomotives and train sets to form prestige services that appealed to the travelling public in terms of speed and comfort as well as showing the railways as 'modern' and 'up to date'. The Silver Jubilee, using the new A4 steam locomotives and new train sets, first ran between London Kings Cross and Newcastle on 30 September 1935 and set a new standard for speed at that time.
The quality of the advertising and publicity was, to reflect the intended market, very high although it is fair to say that in many ways the LNER's general approach to marketing was equally as high. The booklet was printed at the Baynard Press in London and features the use of blue and silver metallic inks, matching the train's livery. The artwork is by one of the LNER's regular poster artists, Frank Parkinson Newbould (1887 - 1951) and the booklet makes extensive use of the recently adopted 'standard' Gill Sans typeface. This is the version of the booklet issued for the second year of operation in 1936 with slight amendments to certain timings and connections.