"Crown Wallpapers for every room in the house" : advert issued by The Wall Paper Manufacturers Ltd, 1953
A full page colour advert in the Daily Mail Ideal Home Exhibition Annual for 1953/54 for Crown Wallpapers showing three patterns and three appropriate matching rooms in which they could appear. The decor is, even for the 1950s, quite 'tame' and this I suspect is because the advert and products were aimed at a mass market - nothing too challenging even at a time of bolder 'Festival of Britain' design but when, after post-war austerity, many homes were beginning to be redecorated or refurbished alongside the rapidly growing supply of new houses.
The Wall Paper Manufacturers Ltd had been formed in 1899 as a 'co-operative' of 31 separate manufacturers and over the coming decades they grew to acquire many other wallpaper makers. By the early 1900s they had started, in their Darwen, Lancashire, mill to make paint and this was to grow to become Walpamur - this branch was formally incorporated as a company within the group in 1915. By 1966 Walpamur's products were being branded as Crown Paints and in subsequent years, following many changes of ownership, the company name is still in existance for wallcoverings and paint, based in Darwen and part of a larger international concern.
"Crown Wallpapers for every room in the house" : advert issued by The Wall Paper Manufacturers Ltd, 1953
A full page colour advert in the Daily Mail Ideal Home Exhibition Annual for 1953/54 for Crown Wallpapers showing three patterns and three appropriate matching rooms in which they could appear. The decor is, even for the 1950s, quite 'tame' and this I suspect is because the advert and products were aimed at a mass market - nothing too challenging even at a time of bolder 'Festival of Britain' design but when, after post-war austerity, many homes were beginning to be redecorated or refurbished alongside the rapidly growing supply of new houses.
The Wall Paper Manufacturers Ltd had been formed in 1899 as a 'co-operative' of 31 separate manufacturers and over the coming decades they grew to acquire many other wallpaper makers. By the early 1900s they had started, in their Darwen, Lancashire, mill to make paint and this was to grow to become Walpamur - this branch was formally incorporated as a company within the group in 1915. By 1966 Walpamur's products were being branded as Crown Paints and in subsequent years, following many changes of ownership, the company name is still in existance for wallcoverings and paint, based in Darwen and part of a larger international concern.