BOAC - British Overseas Aircraft Corporation : Advertising Manual, c1946 : D10 : menu card by Cromwell Cooke
In 1946 the newly formed BOAC - the nationalised airline that effectively took over the pre-War Imperial Airways - issued a fine "Advertising Manual", issued by the Advertising Branch, and that took the form of a ring binder containing a series of pages and sheets that set out to encompass all aspects of the company's public image. It covers the ethos behind the corporate identity, setting out rules for the reproduction of items such as advertising leaflets and promotional material, including the guidance for the use and positioning of the Speedbird logo and the correct typefaces to be used. In many respects this forms part of what we would now know as a "corporate identity manual' and it is interesting in that it has some similarities to work that had been started by London Transport in the late 1930s and that culminated in the 1938 Standard Signs Manual. Likewise, in 1948, the newly nationalised Briitsh Railways soon issued a manual of 'Standrad Signs" as part of a move to a considered position on issues such as signs, typefaces and liveries.
Many of the pages, that were added to in my copy judging from the original index sheet, there are examples of current advertising and publicity. These range from press adverts and posters to on-board materials such as wiring paper and postcards (a frequent airline 'hand-out' in those days) to flight information sheets and menus.
Pages D9 and D10 show the second series of menu cards issued and these are by Cromwell Cooke. On page D10 a menu card has been pasted in and shows the abstract take on flight taken by the artist.
BOAC - British Overseas Aircraft Corporation : Advertising Manual, c1946 : D10 : menu card by Cromwell Cooke
In 1946 the newly formed BOAC - the nationalised airline that effectively took over the pre-War Imperial Airways - issued a fine "Advertising Manual", issued by the Advertising Branch, and that took the form of a ring binder containing a series of pages and sheets that set out to encompass all aspects of the company's public image. It covers the ethos behind the corporate identity, setting out rules for the reproduction of items such as advertising leaflets and promotional material, including the guidance for the use and positioning of the Speedbird logo and the correct typefaces to be used. In many respects this forms part of what we would now know as a "corporate identity manual' and it is interesting in that it has some similarities to work that had been started by London Transport in the late 1930s and that culminated in the 1938 Standard Signs Manual. Likewise, in 1948, the newly nationalised Briitsh Railways soon issued a manual of 'Standrad Signs" as part of a move to a considered position on issues such as signs, typefaces and liveries.
Many of the pages, that were added to in my copy judging from the original index sheet, there are examples of current advertising and publicity. These range from press adverts and posters to on-board materials such as wiring paper and postcards (a frequent airline 'hand-out' in those days) to flight information sheets and menus.
Pages D9 and D10 show the second series of menu cards issued and these are by Cromwell Cooke. On page D10 a menu card has been pasted in and shows the abstract take on flight taken by the artist.