Advert issued by Ilford Ltd., London in : Alphabet & Image : Issue 3, December 1946 : Shenval Press
Alphabet and Image was a relatively shortlived post-WW2 journal dealing with typography and the graphic arts and that was published by James Shand of the Shenval Press, under the editorship of Robert Harling. Eight issues were produced before the titles were 'split'. The production standards are, for austerity Britain, remarkably good and the feel is of other contemporaneous magazines such as Signature and Typography.
This full page advert is for Ilford's thin film half tone panchromatic plate that was used in certain printing processes. It uses a 'clean' typography, set at a variety of angles to draw the eye. Iford were the well known manufacturer's of cameras, films and film processes based in Ilford, London.
Advert issued by Ilford Ltd., London in : Alphabet & Image : Issue 3, December 1946 : Shenval Press
Alphabet and Image was a relatively shortlived post-WW2 journal dealing with typography and the graphic arts and that was published by James Shand of the Shenval Press, under the editorship of Robert Harling. Eight issues were produced before the titles were 'split'. The production standards are, for austerity Britain, remarkably good and the feel is of other contemporaneous magazines such as Signature and Typography.
This full page advert is for Ilford's thin film half tone panchromatic plate that was used in certain printing processes. It uses a 'clean' typography, set at a variety of angles to draw the eye. Iford were the well known manufacturer's of cameras, films and film processes based in Ilford, London.