Archiv für Buchgewerbe und Gebrauchsgraphik, 1926 - Heft 8 : advert "Die Schöne Grotesk" for Erbar Grotesk, issued by Ludwig & Mayer, Frankfurt a. Main
The marvellously produced German periodical, the Archiv für Buchgewerbe und Gebrauchsgraphik, that ran for many years detailing elements of printing, typography, book design and production and that often, in specific issues focussed on one specific topic of interest. As well as the text and articles, the adverts can be as fascinating.
Most issues had covers designed by an artist or designer who was also featured in one of the issues articles. In this, Issue 8 of 1926, the cover is by Hans Bohn (1891 - 1980), the noted German type designer who over the decades designed typefaces for Klingspor, Ludwig & Mayer and Stempel. This fine advert was issued by the Schriftgiesserie Ludwig & Mayer of Frankfurt a. Main and is for Erbar-Grotesk typeface, sold as "The Beautiful Grotesque" typeface. This typeface, designed by Jakob Erbar for Ludwig & Mayer, was first issued this year, 1926.
Archiv für Buchgewerbe und Gebrauchsgraphik, 1926 - Heft 8 : advert "Die Schöne Grotesk" for Erbar Grotesk, issued by Ludwig & Mayer, Frankfurt a. Main
The marvellously produced German periodical, the Archiv für Buchgewerbe und Gebrauchsgraphik, that ran for many years detailing elements of printing, typography, book design and production and that often, in specific issues focussed on one specific topic of interest. As well as the text and articles, the adverts can be as fascinating.
Most issues had covers designed by an artist or designer who was also featured in one of the issues articles. In this, Issue 8 of 1926, the cover is by Hans Bohn (1891 - 1980), the noted German type designer who over the decades designed typefaces for Klingspor, Ludwig & Mayer and Stempel. This fine advert was issued by the Schriftgiesserie Ludwig & Mayer of Frankfurt a. Main and is for Erbar-Grotesk typeface, sold as "The Beautiful Grotesque" typeface. This typeface, designed by Jakob Erbar for Ludwig & Mayer, was first issued this year, 1926.