Chivers canned English vegtables : advert issued by Chivers & Sons Ltd, Histon, UK : Christmas Pie magazine 1936
Before home refridgeration and frozen foods canned products were a staple in many homes - and in 1930s Britain refrigerators, although growing in popularity, were still far from commonplace. A lively and colourful advert, with some contemporary lettering, for the long established Chivers and Sons Ltd whose main base was at the "Orchard Factory" in Histon neat Cambridge.
The 'orchard factory' belies the company's origins in jam and preserve manufacturing. The family were fruit growers who moved into producing their own preserves in around 1870 - a move that was helped by the development of the railway network and the Victorian growth of more 'national' distribution and brands in the food industry. As farmers the company's portfolio developed to include a wide range of products including vegetables as seen here and Chivers were a remarkably integrated concern even manufacturing their own cans.
Despite being market leaders for many years post-WW2 saw the company decline in importance and in 1959 they sold themselves to Schweppes and so became part of Cadbury Schweppes. The brand became co-mingled with another great name in jam, Hartley's, and in the UK the Chivers name, now in other ownership, was phased out although it is still in use in the Irish market.
Chivers canned English vegtables : advert issued by Chivers & Sons Ltd, Histon, UK : Christmas Pie magazine 1936
Before home refridgeration and frozen foods canned products were a staple in many homes - and in 1930s Britain refrigerators, although growing in popularity, were still far from commonplace. A lively and colourful advert, with some contemporary lettering, for the long established Chivers and Sons Ltd whose main base was at the "Orchard Factory" in Histon neat Cambridge.
The 'orchard factory' belies the company's origins in jam and preserve manufacturing. The family were fruit growers who moved into producing their own preserves in around 1870 - a move that was helped by the development of the railway network and the Victorian growth of more 'national' distribution and brands in the food industry. As farmers the company's portfolio developed to include a wide range of products including vegetables as seen here and Chivers were a remarkably integrated concern even manufacturing their own cans.
Despite being market leaders for many years post-WW2 saw the company decline in importance and in 1959 they sold themselves to Schweppes and so became part of Cadbury Schweppes. The brand became co-mingled with another great name in jam, Hartley's, and in the UK the Chivers name, now in other ownership, was phased out although it is still in use in the Irish market.