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Five Million Phorpres Bricks a Day : advert issued by the London Brick Company & Forders Ltd in Specification : Architectural Press : London : 1934

An advert from the 1934 edition of "Specification", issued annually by the Architectural Press and containing an index of building and construction subjects, relevant specifications along with allied contractors and materials. This bold advert, part of a four page supplement, is issued by the industry giant, the London Brick Company & Forders.

 

LBC were formed in the late Victorian period to exploit brickworks and clay beds in the Peterborough and Bedforshire areas of the east of England. The predominant clays found there, used to manufacture what are generically known as Flettons, have an inherent advantage in that it contains high levels of carbonaceous materials that make for more economic firing thus making the bricks highly competative. In 1923 the Company acquired competitors Forders and indeed, over the decades, went on acquire many other smaller companies. For many years the main base was at Stewartby in Bedfordshire, the town designed and constructed on garden city principles for the workforce by the company.

 

Phorpres, one of their main trademarked brands got its name from being pressed four times during moulding that gave a more constistent density and strength.

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Uploaded on December 18, 2021