Adverts from Punch magazine, April 1954
A double spread fo adverts from a 1954 issue of Punch, the famous humourous magazine. The first, for ESSE stoves, was issued by the company whose founders had first manufactured the stoves at Bonnybridge in Scotland, Smith & Wellstood. As is noted the company, still in business today, was celebrating its centenary in that year.
The second is for the well known brand of margarine by Van Den Burghs & Jurgens, Stork. Interestingly the advert is to announce the effective relaunch of the branded product after 14 years of 'national' margarine first introduced with wartime rationing in 1940. Like many other products, such as petrol, individual brand names were suppressed and replaced by a single range, the idea being that this made best use of resources in terms of manufacturing and supply. The fact that nine years after the end of the war 'rationing' was still in place shows the extent of the UK's austerity and budget issues in post-war years.
Adverts from Punch magazine, April 1954
A double spread fo adverts from a 1954 issue of Punch, the famous humourous magazine. The first, for ESSE stoves, was issued by the company whose founders had first manufactured the stoves at Bonnybridge in Scotland, Smith & Wellstood. As is noted the company, still in business today, was celebrating its centenary in that year.
The second is for the well known brand of margarine by Van Den Burghs & Jurgens, Stork. Interestingly the advert is to announce the effective relaunch of the branded product after 14 years of 'national' margarine first introduced with wartime rationing in 1940. Like many other products, such as petrol, individual brand names were suppressed and replaced by a single range, the idea being that this made best use of resources in terms of manufacturing and supply. The fact that nine years after the end of the war 'rationing' was still in place shows the extent of the UK's austerity and budget issues in post-war years.