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Deutscher Buch - und Steindrucker, Marz 1925 - German print industry design magazine : advert for the Miprega gas burner issued by the Frankfurter Gasgesellschaft, Frankfurt am Main

A wonderful tipped in advertising supplement from the March 1925 edition of the German book, publishing & print industry magazine the "Deutscher Buch - und Steindrucker". It is for the Miprega gas burner and was issued by the Frankfurter Gasgesellschaft, Frankfurt am Main. It takes the form of a four-page leaflet tipped in to the magazine.

 

The Miprega burner was designed to heat metal in font casting and setting machines and the text goes on to describe its many benefits that included (loosely translated); "Complete gas combustion. Hygienically perfect work rooms. Uniform flame and temperature. Air and gas regulation by a handle. No burning through of the crucible. No repairs. Greatest gas savings."

 

The Frankfurter Gasgesellschaft had origins going back to 1828 and switched to coal or town gas production in 1865. Until 1930 it was in competition with various other suppliers, but in that year it effectively combined with the others and under municipal control became part of the Main-Gaswerke AG.

 

The advert is wonderfully bold with titling in a a bold black or vivid green. The designer is shown as "RW".

 

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Uploaded on November 12, 2021