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Deutscher Buch - und Steindrucker, Februar 1924: inner cover : advert for "Vormals Gustav Najork AG", Leipzig

A fine advert from the inner back cover of the February 1924 edition of the German book, publishing & print industry magazine the "Deutscher Buch - und Steindrucker". This issue is concerned with the "Leipzig und die frühjahrs Bugramesse 1924" - the Leipzig and spring Bugramesse for 1924, the Bugra Messe being the Bugra-Messehaus, the building that held the exhibits relating to book production and graphic design. The issue contains many adverts relating to the printing industry in Leipzig and this is for the Leipziger Chromo- und Kunstdruck-Papierfabrik AG that was "formerly Gustav Najork AG" who manufactured papers for Chromo and Art Paper printing. The designer is shown as "Schumann" and dated 1923. It shows a paper winding reel at the end of the production process.

 

The advert, like others on the covers, carries the details of the typefaces used and these include 'Breite halbfette Koralle' and Dolmen that were from the locally based typefoundry of J G Schelter & Giesecke of Leipzig.

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Uploaded on November 10, 2021