British Rail - Southern Region : Continental & Channel Islands excursions from London : brochure : Summer 1967
By 1967 the introduction of the new British Rail corporate identity was well underway and this brochure shows the impact to full effect. In comparison with much previous publicity brochures this is very 'modern' in feel and strikes the contemporary note that was fully intended to sell the rail network and its attendant services. The BR double arrow logo appears here 'on' funnels but it would be three more years until the dedicated Sealink subsidiary would appear.
Issued by BR's Southern Region this glossy booklet shows the range of cross-Channel destinations available including a 'day' trip to Jersey via Weymouth and a series of 'No Passport' tours of destinations in northern France. The text describes the chance of a 'first French cigarette and apéritif" for those interpid enough or for those who aren't a more staid trip to Jersey - obviously less racy!
The brochure includes both photography and the use of vignette illustrations. Sadly no designer is shown.
British Rail - Southern Region : Continental & Channel Islands excursions from London : brochure : Summer 1967
By 1967 the introduction of the new British Rail corporate identity was well underway and this brochure shows the impact to full effect. In comparison with much previous publicity brochures this is very 'modern' in feel and strikes the contemporary note that was fully intended to sell the rail network and its attendant services. The BR double arrow logo appears here 'on' funnels but it would be three more years until the dedicated Sealink subsidiary would appear.
Issued by BR's Southern Region this glossy booklet shows the range of cross-Channel destinations available including a 'day' trip to Jersey via Weymouth and a series of 'No Passport' tours of destinations in northern France. The text describes the chance of a 'first French cigarette and apéritif" for those interpid enough or for those who aren't a more staid trip to Jersey - obviously less racy!
The brochure includes both photography and the use of vignette illustrations. Sadly no designer is shown.