Graphic works by Karl Schulpig from article in "Commercial Art", October 1927 by Dr W F Schubert
Karl Schulpig (1884 - 1948) was an important German artist and designer, known especially for his woodcut work as seen here, as well as for logo and trade mark designs. He created many long-lived brand designs including one that, although modified, survives to this day that of the Allianz, the German insurance giant. This is a page from an article on his work and shows press advertisements in black and white as well as a series of trade marks designed by him.
The images include a prospectus cover for the Joca wasser-zapfhahn (water taps) manufactured by Deutsche Werke and dating from c1922 and that had the text blocks on a blue field - the lettering is rather fine! Ariola pianos were a brand of Wilm. Steinberg who still exist as piano builders in Germany. Istizin was a Bayer brand of laxative and Schulpig does a decent job of graphically selling the product! Bolle-Extra is, I suspect, a mark for the Meierei Bolle- C. Bolle AG - Bolle Dairy and the 'Bolle milkman' appears on other packaging and advertisig issued by the concern.
Graphic works by Karl Schulpig from article in "Commercial Art", October 1927 by Dr W F Schubert
Karl Schulpig (1884 - 1948) was an important German artist and designer, known especially for his woodcut work as seen here, as well as for logo and trade mark designs. He created many long-lived brand designs including one that, although modified, survives to this day that of the Allianz, the German insurance giant. This is a page from an article on his work and shows press advertisements in black and white as well as a series of trade marks designed by him.
The images include a prospectus cover for the Joca wasser-zapfhahn (water taps) manufactured by Deutsche Werke and dating from c1922 and that had the text blocks on a blue field - the lettering is rather fine! Ariola pianos were a brand of Wilm. Steinberg who still exist as piano builders in Germany. Istizin was a Bayer brand of laxative and Schulpig does a decent job of graphically selling the product! Bolle-Extra is, I suspect, a mark for the Meierei Bolle- C. Bolle AG - Bolle Dairy and the 'Bolle milkman' appears on other packaging and advertisig issued by the concern.