Werbekurst Epoche Reklame-GmbH, Frankfurt am Main : advert in Die Reklame zeitschrift des Verbandes Deutscher Reklamefachleute EV 1 Januar-Heft 1926
An advert issued by the "Werbekunst Epoche Reklame-GmbH of Frankfurt am Main in the German magazine issued by the "Association of German Advertising Professionals" - Die Reklame zeitschrift des Verbandes Deutscher Reklamefachleute EV and the 1 Januar-Heft 1926 (1 January 1926) issue produced by Verlag Francken & Lang.
The WER were an advertising agency who appear to have been responsible for the production and sales of the on-screen advertising shown in between films/movies at the cinemas of the UFA - a concern founded in 1917 in the midst of World War One as the Universum-Film Aktiengesellschaft. It was intended to act as part of the German 'home front' propaganda machine - in post-WW1 years it went on to become a major film producer as well as an owner of cinemas. In later years it became synomymous with the Nazi Government but it survived the war and elements of the company survive, as part of Bertlesmann, as UFA.
The design of the advert that is entitled " At this sign you will win", as in win business, combines the UfA logo along with a WER 'man' to create a striking if complex logo. No designer is given.
Werbekurst Epoche Reklame-GmbH, Frankfurt am Main : advert in Die Reklame zeitschrift des Verbandes Deutscher Reklamefachleute EV 1 Januar-Heft 1926
An advert issued by the "Werbekunst Epoche Reklame-GmbH of Frankfurt am Main in the German magazine issued by the "Association of German Advertising Professionals" - Die Reklame zeitschrift des Verbandes Deutscher Reklamefachleute EV and the 1 Januar-Heft 1926 (1 January 1926) issue produced by Verlag Francken & Lang.
The WER were an advertising agency who appear to have been responsible for the production and sales of the on-screen advertising shown in between films/movies at the cinemas of the UFA - a concern founded in 1917 in the midst of World War One as the Universum-Film Aktiengesellschaft. It was intended to act as part of the German 'home front' propaganda machine - in post-WW1 years it went on to become a major film producer as well as an owner of cinemas. In later years it became synomymous with the Nazi Government but it survived the war and elements of the company survive, as part of Bertlesmann, as UFA.
The design of the advert that is entitled " At this sign you will win", as in win business, combines the UfA logo along with a WER 'man' to create a striking if complex logo. No designer is given.