Neuland typeface : used in an advert issued by W S Crawford Ltd, London, c1927
The typeface Neuland was designed by Rudolf Koch and issued by Gebr. Klingspor in 1923 with the punches manually cut by the designer directly with no previous paper design. It is seen here in an artcle on "Type v. Lettering" in Commercial Art magazine in 1927 and this notes that the 'typeface is growing in popularity'.
The typeface is shown in an advert issued by the famous agency W S Crawford, probably Britain's leading advertising agency of the time. Showing Neuland it is interesting to consider that at around the same time one of Crawford's senior staff, Ashley Havendin, was producing adverts for Chrysler Cars UK with his own typeface that was later issued as 'Ashley - Crawford' and that has some similarities to the shapes of Neuland.
Neuland typeface : used in an advert issued by W S Crawford Ltd, London, c1927
The typeface Neuland was designed by Rudolf Koch and issued by Gebr. Klingspor in 1923 with the punches manually cut by the designer directly with no previous paper design. It is seen here in an artcle on "Type v. Lettering" in Commercial Art magazine in 1927 and this notes that the 'typeface is growing in popularity'.
The typeface is shown in an advert issued by the famous agency W S Crawford, probably Britain's leading advertising agency of the time. Showing Neuland it is interesting to consider that at around the same time one of Crawford's senior staff, Ashley Havendin, was producing adverts for Chrysler Cars UK with his own typeface that was later issued as 'Ashley - Crawford' and that has some similarities to the shapes of Neuland.