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Fire Prevention Hints : issued by the London County Council - London Fire Brigade, 1938

The striking cover of the second edition of the "Fire Prevention Hints - what to do in the event of fire" booklet issued by the London Fire Brigade under the auspices of the London County Council in 1938. The LCC were prolific publishers, of admittedly often dry tomes, but by the late 1930s it appears they'd discovered the value of an eye catching cover to aid sales, a little like the Ordnance Survey had discovered some years earlier.

 

The booklet was prepared by the Headquarters Staff of the LFB under the direction of Commander A Firebrace RN (Retd). It runs to several chapters describing both the brigade, the prevention of fire and methods of fire extinction. There are also many pages of fascinating adverts for associated products and services and, tucked in, a card that could be kept in a household without telephone, that allowed you to note the location of the nearest street fire alarm. Amongst the adverts are some highly topical ones for the day - information as to how to join the London Auxiliary Fire Service as part of the drive to build ARP services, Air Raid Precautions, as preparations for a potential war were already under way and sadly would come true. In the following years the Fire Services came under the most intense strains during bombing and blackout conditions.

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Uploaded on September 9, 2021